Defence Consultant Australia

Positioning You to Win Tenders

The Defence market is complex… however, it doesn’t need to overwhelm you.

We Write, Review & Advise… on Grants, Tender Responses & Contracts

(Strategy, Commercial Liability, Marketing & Sales)

The Defence Sales and Procurement systems are confusing; however, from our collective experience working on the inside (in uniform) and on the outside with multiple industry Primes (Telstra, Thales, L3 Harris etc.) who have $multi-million Defence contracts.

…so we’ve got you covered!

Now we help the Defence focussed SME community navigate the complexities of Defence Grants, Tenders and Contracts in Australia.

Our Founders

David Heasley Smaller

David Heasley

Melbourne Business & Intellectual Property Lawyer, experienced in assisting Small to Medium Business and Defence Suppliers.

With many years working as an in-house legal council for multiple industry Primes (Global Defence Organisations); complex Defence industry contracts are David’s norm.

Understanding the complexity of dealing with Defence and Government procurement and contractual frameworks with millions (sometimes $100Ms) in value are all par-for-the-course.

Common issues are what trip up most SMEs and the effects they can have on a company are devastating.

Issues such as; liquidated damages, risk, insurance and import export (ITAR and DEC) legislation or lost opportunities to commercialise IP.

These types of issues are easily overcome and can distract from your overall strategy, take time from your key staff members, and ultimately take you off your main game. 

M.Benn headshot

Matthew Benn

Marketing and Sales Leader, serial entrepreneur and Defence Sales Expert.

Defence is a very complex nut to crack; however, Matthew has been helping businesses position themselves through his consulting business, ‘Alongside Business Consulting’ for a few years now.

With the success of his “Cracking the Defence Sales Code” training and consulting, Matthew has now banded together with Defence legal expert David Heasley.

It’s not good enough just crossing the t’s and dotting the i’s – you need to tell your story; because there are actual people who comb through the tender responses and weigh up the odds.

EOIs, RFIs, RFQs, RFTs and down-selected company final proposals all need to be well researched, written and reviewed to make sure you “sell yourself” in the right light!


Our Solutions:

 Holistic Review

  • Tenders & Contracts of Any Size 
              • ASDEFCON
              • ITAR
              • DEC
              • ILS
              • AIC Plans
              • Executive Summaries
              • Pink & Red Reviews
              • Legal Liability & Exposure

     Writing & Directorship

    • Grants & Tenders (up to $20M)

                • ASDEFCON
                • ITAR
                • DEC
                • ILS
                • AIC Plans
                • Executive Summaries

      We are Defence Sales Experts

      Our team (including partners) have worked in management and leadership with a number of businesses specifically targeting the Defence Industry; with $Billions worth of contracts signed globally.

        Defence Supply Chain Opportunities 

        The Australian Government has recently increased the budget for Defence spending to over $500 billion for the next decade of acquisition and sustainment activities.

        This has opened the door for more suppliers to participate and claim their stake in the large and lucrative Defence Supply Chain contracts. 

        There is a lot of work that goes into becoming a Defence Supplier… but it is well worth the effort when you do become one.

        Getting started takes time, considered effort and can be very frustrating and confusing… leading most companies to hire an external specialist to help them navigate getting into the Defence Supply Chain.

        Now a force to be reckoned with, Alongside Defence Consulting provides a full ‘Review and Finesse’ Tender Response and Contracts service; for companies wishing to make Defence Sales, keep their IP and make money for the long-term.

        Alongside Defence Consulting is a partnership of experience and knowledge to bring the SME community in Australia a trusted advisory with the right experience at a reasonable rate.

        Along the way we ensure that you’re fully informed about what’s going on, what’s happening next, and what you’re likely to experience along the way. That way both parties can ensure that any issues are managed in a way that minimises disruption to your business, and we can all keep our focus on the things that matter to you.

        We help businesses who want to know how to start on the right foot.

        You may notice that we talk about the Defence Industry more than just ‘Defence’, because most of the work Small to Medium Enterprise (SME) will win – is from Industry Primes – not directly with Defence. In fact there are many layers or tiers in the Defence Supply Chain (DSC)! 

        SMEs contribute a massive amount to the DSC and also the entire Australian economy. SMEs make up 98% of all Australian businesses, produce one-third of the total GDP and employ 4.7 million people. SMEs can still be fairly large companies, as this classification is up to 200 staff and $50 million in revenue… however there have been some changes in the past year and it is best to qualify this with your accountant and ASIC to maximise your grant funding opportunities and tax breaks!

        Many businesses try for years and fail at selling into Defence; and if they do manage it… have contractual delivery problems including loosing their IP.

        Developing your proposition correctly will effectively help you to win in Defence and also make money as you go… success in Defence!

         Hear what one of our clients has to say about

        their experience with our approach

        Here are a few quotes from people, after spending some time with us…

        “After the first consultation, I could land a commercial jet between what I learnt from team A.B.C. and everyone else who gave me advice and a quote.

        Matthew has already identified some major gaps in our thinking and helped us focus on the right way forward – to lay the foundation we need to achieve results.
        If you want a “no nonsense approach & the truth” about what you’re doing wrong and how to get going in the right direction… the team at A.B.C. will sort you out from concept to getting results! somewhere in Australia